Website audit reports for local businesses
Website audit reports — real findings, $99.99, PDF after payment.
LocalClose is a starter kit: six AI role prompts, a 7-day runbook, the audit-report one-pager, and reusable templates — everything a solo operator needs to sell one thing, a $99.99 one-time website audit report (full fix list, PDF emailed after payment) to one city + niche. Every finding comes from a real, sourced audit of the business's own site — the ask is a report, not a build. Targets: 20 qualified conversations and 4 paid closes per month within 60 days — goals, not guarantees.
The report
No invented urgency, no hidden math. This is the only line the whole kit is allowed to quote.
$99.99
one-time · PDF emailed after payment · full fix list
Rule: a finding only appears in the report if it was actually observed. No invented traffic, revenue, review, or credential claims — anything uncertain is checked or left out.
How it works
One cycle = one city + niche, run in order every time. Finish the top-10 audits before re-running the hunt on a fresh batch.
Step 1
The owner picks both (e.g. “HVAC, Austin TX”). Locked in before anything else.
Step 2
Hunter finds and scores 25 businesses (0–10; no-site, no booking, few reviews score high). Every lead has a public source URL.
Step 3
Builder runs a real audit on each of the top 10: does the site load on a phone, is there a booking path, is contact info visible, are there reviews? Every finding recorded with its source and date. Nothing invented, nothing assumed.
Step 4
Outreach writes one opener per lead, naming ONE real finding from that lead's audit. Lead approves before it sends. No generic blasts.
Step 5
Max 3 follow-ups (day 3, 6, 10), each adding a new specific finding, ending with an easy opt-out. Replies go to Negotiator.
Step 6
Negotiator works replies and objections until a “yes”. Only then does Payment draft the Stripe link + close checklist — and only the owner can release it. The PDF is generated and emailed only after successful payment, never before.
Step 7
Lead compiles the report (leads scored, audits done, emails/replies/yesses, closes + revenue, APPROVAL NEEDED) and shares it every Friday.
Full checklists per day in the runbook. Block the time like a job — this week is the fixture for every later month. Total ≈ 16–19 hours.
| Day | Focus | Hours |
|---|---|---|
| Day 1 | Lock city + niche, connect email + Stripe (test mode), create the 1 SKU | 2–3 |
| Day 2–3 | First hunt: 25 verified, scored leads | 4–5 |
| Day 4–5 | Top-10 real audits + first 10 audit-led openers | 5–6 |
| Day 6 | Follow-ups + objection prep | 2 |
| Day 7 | Report walkthroughs, weekly report, plan week 2 | 3 |
| Total | ≈ 16–19 |
Target: 20 qualified conversations and 4 paid closes per month within 60 days of starting a city + niche. If a week misses, the weekly report says so plainly and the owner adjusts the loop — never the rules.
The team
You act as Lead; the six role prompts do the drafting. You check output, decide, and surface every approval to the owner.
Runs the operating loop end-to-end — assigns each step, QA's every audit, owns the weekly report, and flags every approval.
Finds and scores 25 real local businesses per city + niche, each with a public source URL.
Runs real audits of the top 10 (loads on a phone, booking path, contact info, reviews) and drafts the $99.99 report PDF outline — observed facts only.
Writes short, personalized sequences — every message names one observable audit finding about that business, with an opt-out in every message.
Answers every reply, works objections, and gets a clear yes or no — quoting only the single $99.99 report line.
Builds the single $99.99 Stripe link + close checklists. Drafts only — nothing is charged until the owner approves, and the PDF ships only after payment clears.
Sample hunt — proof of work
A real sample hunt from 2026-09-06, included with the kit. Hunter found 25 HVAC businesses across Austin and the surrounding towns, verified each one against a live source, and scored them 0–10 (higher = weaker digital presence).
| Business | City | Score | Why (one line, observed) |
|---|---|---|---|
| All Purpose Heating and Air#1 | Georgetown | 7/10 | Site loads (Wix) but has no contact-page link and no booking links found. |
| ABC Service Express#2 | Austin | 6/10 | ~19KB one-pager with phone/schema but no contact or tel links, no booking. |
| The Chill McCoy Heating and Air#3 | Round Rock | 6/10 | Quote-form-only site (“Get a Quote” → #contact), no true booking. |
| Castillo AC Service#4 | Austin | 6/10 | Contact page only; no online booking links found. |
| Cool Kids AC#5 | Austin | 6/10 | Contact page only; no online booking links found. |
| Green Leaf Plumbing AC and Heating#6 | Hutto | 5/10 | “Schedule Now” text present but no booking URL verified. |
| Austin Reliance Heating and AC#7 | Lockhart | 5/10 | Request/Schedule Service CTAs both point to a /contact/ form — no scheduler. |
| R.P. HVAC#8 | Austin | 5/10 | “Book An Appointment” buttons all link to /contact-us/ form — no scheduler. |
| The Coolest Service#9 | Austin | 5/10 | Contact page + quote form exist; no online scheduler found. |
| Rogers Tuth Air Conditioning#10 | Georgetown | 5/10 | Request-quote form + contact page; no online scheduler found. |
Honest limits: review counts were not verified — only site behavior and booking links were observed on 2026-09-06. Scores cluster 2–7 in this hunt; true 8–10 targets (no site at all, or a broken one) are likelier in smaller towns than in a metro like Austin. The full CSV with source URLs and the per-lead verification notes are in the kit.
Marketplace
A solo operator or small agency that wants to remix this team, pick one city + niche, and sell $99.99 audit reports — with no prompt engineering needed.
Solo operators and small agencies selling website audit reports to dentists, HVAC, landscapers, med spas, lawyers — one city + niche at a time, targeting 20 conversations / 4 closes per month within 60 days (goals, not guarantees).
$49 public listing (locked 2026-09-07), inside the original $29–$79 guidance band. The buyer then sells $99.99 website audit reports — the single product this kit is built to sell.
Starter kit
24 files — the full kit. Each one links straight to the file; source of truth stays in the team's localclose folder, so re-copy from there whenever these change.
24 files · docs (5) · roles (6) · packages (1 live + 3 archived) · templates (6) · sample hunt (3). Downloads are the kit's own planning artifacts — no invented reviews, licenses, or case studies anywhere on this page. One product, one price: $99.99 one-time, PDF emailed after payment.