# Sample Hunt Summary — Austin HVAC (2026-09-06)

**Scope:** 25 verified HVAC leads across Austin and surrounding towns (Buda, Georgetown, Lockhart, Round Rock). Niche: HVAC. Source: expertise.com directory + company websites fetched via curl (no browser). Part 1 = 13 leads, Part 2 = 12 leads.

## How leads were found and verified
- **Sources:** directory pages on expertise.com (heavy search-engine result pages were blocked — see limits); business websites fetched directly with `curl` (timestamps 2026-09-06).
- **Verify rule:** every lead appears in at least one fetched source. Site facts (phones, booking links, contact pages) recorded ONLY from the business's own site HTML. Nothing invented; where a fact was not observable it is marked "not verified" (e.g., contact pages whose existence is inferred but not loaded).
- **Score rationale (0–10, higher = weaker digital presence):** no/broken site scores highest; weak site with no online booking and thin presence adds points; solid site with a live scheduler (ServiceTitan, Housecall Pro, ScheduleEngine, etc.) scores low (2–3).

## Top 10 by score (briefed)
| Business | Score | Why (one line) |
|---|---|---|
| All Purpose Heating and Air (Georgetown) | 7 | Site loads (Wix) but has no contact-page link and no booking links found. |
| ABC Service Express (Austin) | 6 | ~19KB one-pager with phone/schema but no contact or tel links, no booking. |
| The Chill McCoy Heating and Air (Round Rock) | 6 | Quote-form-only site ("Get a Quote" → #contact), no true booking. |
| Castillo AC Service (Austin) | 6 | Contact page only; no online booking links found. |
| Cool Kids AC (Austin) | 6 | Contact page only; no online booking links found. |
| Green Leaf Plumbing AC and Heating (Hutto) | 5 | "Schedule Now" text present but no booking URL verified. |
| Austin Reliance Heating and AC (Lockhart) | 5 | Request/Schedule Service CTAs both point to a /contact/ form — no scheduler. |
| R.P. HVAC (Austin) | 5 | "Book An Appointment" buttons all link to /contact-us/ form — no scheduler. |
| The Coolest Service (Austin) | 5 | Contact page + quote form exist; no online scheduler found. |
| Rogers Tuth Air Conditioning (Georgetown) | 5 | Request-quote form + contact page; no online scheduler found. |

The 10 highest-scoring rows are marked `status=briefed` in the CSV; the other 15 are `new`.

## Verification notes (per lead)
Part 1 (see sample-hunt-notes.md for full detail): Stan's, Austex, Precision, KBT, Britton, Advanced, Austin Air, Woods all verified live sites with booking signals (scores 2–3); Smart Air + Alamo (4); Green Leaf (5); Castillo + Cool Kids (6). Each row in the CSV carries a one-line score_reason citing the observed fact.

Part 2 (12 new): Del's (Buda) and Service Wizard verified with live Housecall/ServiceTitan scheduler embeds (2); Fox Service and McCullough (coolmenow.com) with ScheduleEngine/ServiceTitan embeds (2); Daniel's shares Fox Service Company's site and phone — its own-brand page is a subpage, marked honestly (3); Austin Reliance, R.P. HVAC, The Coolest, Rogers Tuth all site-wide CTAs that route to quote/contact forms with no scheduler embed observed (5); ABC Service Express is a tiny 19KB one-pager (6); The Chill McCoy is a quote-form-only informational site with call-to-schedule (6); All Purpose (Wix) has no contact page link at all (7). Contact pages for ABC, Chill McCoy, and All Purpose are marked "not verified" — the loaded homepages exposed no contact URL.

## Honest limits
- **Review counts are NOT verified** and change daily; none were scored on, per protocol.
- **Blocked / could not verify (excluded):** aplus (429), eco/elite (Bot Verification), strand/grande/grande2 (Cloudflare), apc (404), trs (0 bytes), p2/p3/p4 directory pages (blocked); central.html was a national directory/parked page, not a real Austin business.
- **Directory-first approach:** heavy search pages (DDG/Google result pages) were blocked in this environment, so the candidate pool came from an expertise.com directory page fetched OK — the pool is biased to businesses that already appear in directories. This is why the market skews strong: Austin businesses that a directory surfaced mostly have live sites with booking, so **scores cluster low (2–7, mean ~3.5)** and none hit 8–10.
- **Weaker targets likely exist off-directory** — smaller shops in surrounding towns (Buda, Georgetown, Lockhart, Round Rock, Hutto, Kyle, San Marcos, Pflugerville) without directory listings or with parked/broken sites. The next hunt should target those towns directly and look for sites that fail to load or are parked — that is where true 8–10 scores will be found.

## Files
- `sample-hunt-austin-hvac.csv` — 25 rows: header + 25 leads, 10 briefed / 15 new, sorted by part then score strength.
- `sample-hunt-part1.csv` — 13 rows (unchanged).
- `sample-hunt-part2.csv` — 12 rows (added).
- `sample-hunt-notes.md` — per-lead fetch log, both parts.