# LocalClose — Marketplace Listing (FINAL)

**Title:** LocalClose — Website audit reports for local businesses (sell $99.99 reports, not builds)

**Pitch (2 sentences):**
LocalClose sells one thing: a $99.99 one-time website audit report (full fix list, PDF emailed after payment) to local businesses with a weak or broken online presence. Pick one city + niche, run the playbooks, and sell $99.99 reports without rewriting prompts.

## What's included (exact file list)

**Rules + runbook:**
- `operating-rules.md` — the 7-step loop, the only price anyone may quote ($99.99 one-time audit report), and the 7 hard rules (no invented claims, public contacts only, opt-out in every message, open PDFs only after payment, owner approval before anything is sent or charged). Wins over everything else on conflict.
- `runbook-7-day.md` — the first-7-days runbook, day-by-day actions with checklists, ~16–19 hours total.

**Role prompts (`roles/`, 6 files):**
- `roles/lead.md` — coordinator prompt: owns city+niche lock, report QA, approvals, and the weekly report.
- `roles/hunter.md` — finds and scores exactly 25 verified leads (0–10), every row with a public source URL and candidate audit findings.
- `roles/builder.md` — runs real audits of the top 10 leads and drafts the $99.99 report PDF outline from verified observations only.
- `roles/outreach.md` — writes personalized openers, each hooked on ONE real audit finding, with opt-out line; the ask is the report, not a call.
- `roles/negotiator.md` — answers replies within 1 business day using the objection bank.
- `roles/payment.md` — drafts the single $99.99 Stripe link + close checklists only after a "yes" and owner approval; never charges first, PDF only after payment.

**Package one-pager (`packages/`, 1 live file):**
- `packages/audit-report.md` — the canonical offer: **$99.99 one-time**, PDF emailed after payment, scope (customer-view summary, ranked findings, one fix per finding, next steps), and the terms. Match this exactly — nothing else is for sale.
- *Archived (retired, not sold):* `packages/_archive-website-dfy.md`, `packages/_archive-receptionist-dfy.md`, `packages/_archive-bundle-dfy.md` — the old done-for-you builds / AI receptionist packages. Kept for record, retired from every quote and pitch.

**Reusable templates (`templates/`, 6 files):**
- `templates/lead-csv-template.csv` — the 25-lead tracker (business_name, city, niche, website, contact_page, phone, score, score_reasons, source_url, status) prefilled with audit-flavored example rows.
- `templates/email-sequences.md` — audit-led opener + 3 follow-ups over 10 days (day 3/7/10), each adding one new real finding, opt-out in every message, $99.99 report ask.
- `templates/demo-outline.md` — the 15-minute report-walkthrough structure (findings → fix list → $99.99 PDF offer).
- `templates/objections.md` — reply bank: price, "just tell me free", timing, trust (acknowledge → question → reframe → next step).
- `templates/stripe-skus.md` — the single SKU to create in Stripe (`audit-report-9999`, $99.99 one-time, test mode until owner approves live) with customer-facing checkout wording.
- `templates/weekly-report.md` — Friday report template (audits, reports sold, emails/replies, walkthroughs, closes, revenue, APPROVAL NEEDED list).

**Proof of method:**
- `sample-hunt-austin-hvac.csv` — 25 scored HVAC leads in Austin, TX and nearby towns, researched 2026-09-06, every row sourced.
- `sample-hunt-austin-hvac.md` — how the hunt was run, score rationale, and top-10 table.
- `sample-hunt-notes.md` — working notes from the sample hunt.

## Who it's for

A solo operator or small agency who will pick ONE city + ONE niche (HVAC, dentists, landscapers, med spas, lawyers), connect their own email + Stripe, run real audits, and sell $99.99 audit reports through personalized outreach toward 20 qualified conversations and 4 paid closes per month within 60 days. No prompt engineering needed — the six role prompts are copy-paste ready; the operator runs the checklists, approves sends, and delivers the PDFs. Not for anyone looking for passive income or a pre-built customer list: this is a starter kit plus a work plan, and the work is real outreach (~16–19 hours in week 1).

## What the buyer must connect

- **Email** — Outreach sends openers from it and Negotiator replies from it. Use a dedicated business sending address, not a personal inbox, so replies, bounces, and opt-outs stay manageable.
- **Stripe (test mode)** — Payment creates the one SKU from `templates/stripe-skus.md` (Website Audit Report, $99.99 one-time) and drafts the payment link only after a customer says yes. No link is sent and nothing is ever charged without the owner's explicit approval; Stripe stays in test mode until the owner approves live.
- **Telegram (optional)** — for Lead alerts and approval pings (new reply, new "yes", report ready) so nothing customer-facing waits on an unread inbox.

## First 7 days runbook summary

- **Day 1** — Lock one city + niche, connect email + Stripe (test mode), create the 1 SKU, stub the weekly report (2–3h).
- **Day 2** — Hunter sweep part 1: collect and verify the first half of the 25-lead list (2–2.5h).
- **Day 3** — Hunter sweep part 2: finish, score, rank, and approve all 25 leads with source URLs (2–2.5h).
- **Day 4** — Builder runs the first 5 audits; Outreach writes and sends the first 5 audit-led openers (2.5–3h).
- **Day 5** — Builder runs the next 5 audits; Outreach writes and sends the next 5 openers (2.5–3h).
- **Day 6** — Send follow-up 1 to non-repliers (new finding each), load the objection bank, update CSV statuses (2h).
- **Day 7** — Run report walkthroughs for anyone who asked (0–3 expected), file the weekly report, write the week-2 plan (3h).
- **Total: ~16–19 hours.** Full checklists in `runbook-7-day.md`.

## Honest limits (what this is NOT)

- **No revenue yet.** Stripe is not connected in this kit and no report has been sold through it — there are no revenue claims because there is no revenue to claim.
- **No email connected.** Outreach templates are unsent drafts until the buyer connects their own sending address.
- **The audit engine is real checks + a labeled fallback.** Audits are real, observable checks (does the site load on a phone, is there a booking path, is contact info visible, review count) recorded with sources and dates. Anything an operator can't observe directly falls back to a clearly labeled "VERIFY — check before including" marker, never to an invented finding.
- **The sample hunt is proof of method, not a live pipeline.** It is 25 HVAC businesses in Austin researched on 2026-09-06 to show what a finished hunt looks like — facts may have changed since, and none of these businesses have been contacted or have agreed to anything.
- **Targets are goals, not guarantees.** 20 conversations and 4 closes per month within 60 days is the runbook's target for a consistently worked city + niche, not a promise.

## Price

**$49 public listing** (locked 2026-09-07; sits inside the original $29–$79 guidance band). Why $49: the kit is 18 working files (rules, 6 role prompts, runbook, 1 live one-pager + 3 archived, 6 templates, sample hunt + notes) that would cost far more than $49 to commission individually, but it is still a starter kit — no connected accounts, no pipeline, no revenue history. $49 prices it as a fair "skip two weeks of setup" buy for a solo operator without implying it is a business with earnings. The buyer then sells **$99.99 website audit reports** — the single product this kit is built to sell.