# Weekly Report — <YYYY-MM-DD>

**Week:** <Week N of city+niche>
**City + niche:** <e.g. HVAC, Dallas TX>
**Owner decisions pending:** <count> — see APPROVAL NEEDED below

## This week's numbers
| Metric | This week | Target | Status |
|--------|-----------|--------|--------|
| Leads found (scored, verified) | | 25 | |
| Audits run (top 10) | | 10 | |
| Reports sold (paid) | | 4/month | |
| Emails sent (openers) | | 10 (top-10) | |
| Follow-ups sent | | 3/lead max | |
| Replies | | | |
| Walkthroughs booked (15-min) | | | |
| Qualified conversations | | 20/month | |
| Closes (paid, delivered/scheduled) | | 4/month | |
| Revenue (report sales, $99.99 each) | | | |

*Targets are goals, not guarantees — if a week misses, the report says so plainly and the loop (not the rules) gets adjusted by the owner.*

**Qualified conversation** = a lead that replied with a real question, objection, or yes (not an opt-out).
**Paid close** = payment received (owner-approved), $99.99 report PDF delivered or delivery scheduled.

## Progress by role
- **Hunter** — leads scored: <N / 25> · list needs refill: <yes/no>
- **Builder** — audits run: <N of top 10> (list ranks/slugs; each finding sourced + dated)
- **Outreach** — emails sent: <N> · follow-ups sent: <N> · sequences remaining: <N>
- **Negotiator** — replies answered: <N> · objections: <N by type: price/free/timing/trust> · yesses: <N> · walkthroughs booked: <N>
- **Payment** — links drafted: <N> (all DRAFT ONLY, $99.99 SKU `audit-report-9999`, test mode until owner approves live)

## Pipeline
| Lead | Business | Stage | Next step | Date |
|------|----------|-------|-----------|------|
| #1 | <name> | sent → replied → objection → walkthrough → yes | <e.g. walkthrough Tue 10am / close draft> | |
| #2 | | | | |
| … | | | | |

## Closes + revenue
- Reports sold this week: <N> · revenue this week: <$ = N × 99.99>
- Revenue to date (this city+niche): <$> · Reports sold to date: <N>
- Reports: <e.g. 1× Website Audit Report — Austin Climate Service, PDF delivered after payment>

## APPROVAL NEEDED (owner decisions — nothing here has been sent or charged)
- [ ] Approve payment link + charge language for <Business> — Website Audit Report, $99.99 one-time
- [ ] Approve switching Stripe from test mode to live (when a real close is ready)
- [ ] Approve sending walkthrough invite to <Business>
- [ ] Approve <any other money-sending / customer-facing step>
- [ ] (empty = nothing pending this week)

## Notes / misses
- If a target was missed, say so plainly here: which one, why, and what the loop adjustment will be (the loop changes, never the rules).